The Universal Link Popularity of Your Site

Search engines figure out the relative importance of a site from the volume of hyperlinks that point to the web site. They include both quality of hyperlinks and quantity of the hyperlinks.

The more different web sites that have links to your web site, the higher the SE's will calculate the deemed importance of your site.

Link building is a never-ending process. One can never have a sufficient number of backlinks pointing to your site. It's true that it is possible to build links too fast and that can raise some alerts in the algorithms of the search engines. But, if it's done as an ongoing effort with a long-term outlook, every backlink deserves the resources spent in acquiring it. They all add up to an improved deemed importance of your web site.